Sponsor InformatioN

WCC San Francisco
June 13 & 14, 2020

Festival Pavilion at Fort Mason Center

Thank you for partnering with West Coast Craft! WCC would not be possible without your support. We are fortunate to be a part of this amazing creative community, and we’re excited to partner with you.

Please start your West Coast Craft planning by checking out the information on this page.


March 10, 2020
Rental store opens
Access to the rental store to reserve tables, chairs, and electricity access opens. If you have rental needs that are not listed on the rental form, please email nick@westcoastcraft.com to see what else is available.


May 8, 2020

Food Permit applications are due  
Any partner planning to serve or sample food must complete and submit their Food Permit Forms by this date to becca@westcoastcraft.com.

Please note that you will be serving on Federal land and there may be more guidelines than the city of San Francisco require.


Rental store closes
All table rentals, chair rentals and electricity access are due. No changes to any rental orders can be made after this date.

 Partner Activation Form due
   We ask that you complete THIS FORM to submit         
   important information including the following,  
   among other details: mailing address, show-weekend
   contacts, parking passes needed, hashtags, promo
   codes, or any other content that should be included       in social posts

May 15, 2020

Liquor liability insurance due

Partners serving alcohol must provide a Certificate of Insurance with at least $2 million aggregate and $2 million per occurrence and $1 million in liquor liability with the following listed as Additionally Insured:

Fort Mason Center, FMC Pier 2 Sublessor, LLC, FMC Pier 2 Lessor, LP, the United States, Department of Interior, National Park Service, and its officers, officials, employees, attorneys, contractors and agents, and First Republic Bank.

Please email to Nick at nick@westcoastcraft.com

Partners serving alcohol must additionally secure a server’s permit. There's a $9 online course that meets the server's permit requirement here.

May 22, 2020
Layout is published
Booth vendor layout, booth assignments and load-in time assignments will be emailed to all booth vendors.

June 12, 2020

Setup day / Load-in
Booth vendors set up booths in Festival Pavilion at Fort Mason Center. 

You may set up your booth until 8pm.

See Load-in & Load-out section below for details.

Saturday & Sunday
June 13 & 14, 2020
Show days
WCC is open to the public from 10am–6pm. Partners are asked to be show ready by 9:30am and may arrive as early as 7am.

June 13, 2020


Vendor & Friends Afterparty
WCC partners, booth vendors, press and friends are invited to the Afterparty in the Firehouse at Fort Mason Center after the show closes.

June 14, 2020

Partners pack up and depart West Coast Craft.

See Load-in & Load-out section below for details.

Here you'll find graphics, logos, and other images to help you promote the upcoming show!


SF Summer ‘20 Facebook event page coming soon!

WCC gifs are available to use in Instagram Stories! Tap the sticker button and search “wcc” or “west coast craft”.

Partner ABCs

Booth Space

All indoor booth “walls” are made up of pipe and black fabric drape.

See the diagram above for dimensional specifics for half and full sized indoor booths. 
Booths on the end of each row are considered “corner” booths and have two open sides. Mid-aisle booths will have one open side, also shown above.

Though side walls between booths are only 3’ high, vendors may extend displays above this height. Any displays, walls, or other types of partitions that overlook a neighboring booth must be aesthetically pleasing and if necessary, finished from the backside in a neutral color, without logos or branding. Displays determined by WCC to not meet these standards will be removed.

Your booth has an exposed concrete floor.

Each booth will be numbered for wayfinding ease for guests visiting West Coast Craft. No tables, chairs, or electricity come standard with your booth. The rental store will be open from March 10–May 8 at the WCC Rental Store.

Booth spaces may not be shared or subleased unless previously arranged with and approved by West Coast Craft.

Please note and adhere to your booth’s footprint and plan your displays accordingly. Violators will be forced to comply to satisfy Fort Mason Center’s Fire Marshal.

Check out some past partcipants’ Booth Setups.

  • All fire retardancy certifications (see fire regulations section below)
  • Displays, pedestals
  • Tables, linens
  • Fire Extinguisher
  • Extension cords, extra light bulbs
  • Wire, string, zip ties, monofilament, tapes, & tacks
  • Basic toolkit: hammer, pliers, screwdrivers, utility knife
  • Carpet, rugs or floor coverings
  • Shims for leveling displays or shelves
  • Cleaners & rags
  • CA Seller’s Permit
  • Broom & dustpan
  • Cash box & sales receipt book
  • Price tags/stickers/labels, “sold” labels
  • Office supplies kit: pens, scissors, scotch tape, pad of paper
  • Payment reader
  • Tablet, phone, external battery source, & all charger cords
  • Basic self-care kit: painkillers, tissues, bandages
  • Water & snacks

Your booth space must be “broom ready” upon your departure from the venue at the end of the show. West Coast Craft does not have dumpster access. Plan on taking everything you came with. West Coast Craft expects vendors to dispose of all trash in proper bins during the event. 

All cooking and food serving (including food sampling and hot coffee serving) must be arranged with and approved by West Coast Craft prior to 5:00PM on May 8, 2020. All outdoor generators must be approved by West Coast Craft. 

Please leave the venue and all rentals as they have been found. If damage is incurred to rentals and/or the venue, the cost of the repair or replacement will be forwarded to the vendor responsible.

Displays & Product
Partners may display their product in any way within their booth space, provided:
  • they do not damage the pipe & drape booth “walls.” No objects or displays may be hung from the pipe. Light fabrics and papers may be used on the draped material. It must be spring clamped or hung with S-hooks to the top pipe or pinned to the fabric (provided there is NO tug on the material). The diameter of the pipe is 1-5/8”. No adhesives may be used on the pipe or the drape.
  • displays are not deemed offensive by West Coast Craft.
  • they do not extend outside of their designated booth footprint. Please plan your displays according to the booth space you paid for.
  • displays adhere to the Fort Mason Center Fire Regulations, outlined below.
    • Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email SFvendors@westcoastcraft.com to discuss further.

West Coast Craft may require the removal or adjustment of displays/decoration at WCC discretion.

Distributing Promotional Materials
You may network and advertise yourself as much as you want within your booth space, but you may not roam the event handing out promotional materials of any kind.

In-booth electricity needs must be requested through the rental store. Electricity access may be purchased from March 10–May 8 at the WCC Rental Store.

Fire Policies
Please view the Fort Mason Center Fire Regulations section below for a full list of policies.

Violators will be required to comply to satisfy Fort Mason Center’s Fire Marshall. Compliance may involve display removal if displays are not treated properly and treatment certifications cannot be produced upon inquiry.

Hours of Operation
West Coast Craft:
10:00a — 6:00p, Saturday & Sunday

You may arrive anytime between 7:00am and 9:30am on show days, but you must arrive at your assigned time on the Load-in day. Plan to be show ready at 9:30am.

Your booth must be open for business during all show hours. You are not permitted to leave or pack up your booth prior to the show closing.

You will receive a code granting wifi access for one device. Please use this code for running point of sale only. Codes will be sent out via email prior to West Coast Craft and wifi will be active on show days.

Load-in & Load-out
Please review the Load-in & Load-out Instructions below for details.

Food and Health Permits  —  Anyone selling food must have a health permit from the National Park Service. West Coast Craft needs all partners selling foods to fill out permit applications. West Coast Craft needs all forms by 5:00PM on May 8, 2020 in order to submit for approval in time for the event.

CA Seller’s Permit — If you are a business functioning in California, you should already have a Seller’s Permit. Please bring this documentation to West Coast Craft. You may be fined at the show if you do not have this permit should West Coast Craft have a surprise inspection from the state.
  • If you are a business outside of California, you must register your business to apply for a Seller’s Permit. The permit is free, but is California’s way of collecting its sales taxes. Learn more about the permit here.
  • You are responsible for collecting your own taxes.
  • When registering please list West Coast Craft as the entity holding the event. The address is 3108 24th Street, San Francisco, CA 94110.

Partners, booth vendors, and attendees are prohibited from bringing pets into the venue. Service animals are welcome. 

If you have paid for rentals (such as tables, garment racks or chairs) through our rental store, your rentals will be available to you when you arrive to set-up on Friday, June 12, 2020. The WCC Rental Store will be open March 10–May 8.

6’ and 8’ foot tables are available to rent. White folding chairs, garment racks, and varying levels of electricity access are also available for rental. 

No tables, chairs or electricity come standard with your booth.

Rentals Available (Dimensions):
  • 6’ Banquet Table (72”L x 30”W x 30”H)
  • 8’ Banquet Table (96”L x 30”W x 30”H)
  • Garment Racks (64"L x 24"W x 70"H)
  • White Folding Chair (17.5”L x 19.25”W x 31.5”H)

All rentals made through West Coast Craft are final sales.

The venue is patrolled by security nightly, and general overall security will be provided for the duration of the event.

Each partner must make their own arrangements for the safety of their goods, materials, equipment, and displays at all times (e.g. taking merchandise or other valuable items home each night).

West Coast Craft, Fort Mason Center, and the security service will not be responsible for the loss or damage of property.

Neither West Coast Craft nor Fort Mason Center are able to receive parcels. Many out-of-town partners have their shipments held at UPS or Fedex locations to pick up when they arrive in-town. There are also San Francisco available services such as Doorman that could work for you.

Tents and Roofed Structures
Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email SFvendors@westcoastcraft.com to discuss further

West Coast Craft SF is held in the Festival Pavilion at Fort Mason Center, 2 Marina Blvd, San Francisco, CA.

This is an indoor venue and the event will take place rain or shine. Please plan accordingly.

Fire Regulations

PLEASE NOTE: All West Coast Craft vendors are expected to comply with the following rules. Please bring all certifications and proofs of treatment to WCC. Thank you for helping us keep West Coast Craft safe for all our vendors and visitors!

Booth construction material and furnishing regulations

All booth walls and/or displays shall be either:
  • Made from non-combustible materials
  • Treated and maintained in a flame retardant condition by an approved flame retardant solution process as stated below
  • Meet the flame and smoke density ratings*

*Combustible materials having a flame spread rating of less than 225 and a smoke density rating of less than 450, as determined by ASTME 84 (Tunnel Test), and certified as such, comply with the NFPA codes listed below.
Please Reference NFPA 701 and 101-10.3.1, 10.3.5, and 12.7.5 (all) for more information.

Acceptable materials for booth walls, displays and furnishings (must meet regulations as stated above)*
  • Treated wood
  • Treated drapes, fabric, hangings, curtains, and props
  • Treated poster paper and banners
  • Treated dried flowers
  • Cut flowers in water, in small quantities
  • Potted plants in soil, in small quantities
  • All other decorative materials, including plastics
  • Foam core board (PVC) shall be a certified flame resistant type. No exceptions

Unacceptable booth materials for booth walls and/or displays
  • Cardboard
  • Plywood under ¼” thickness
  • Oil paper
  • Tarpaper
  • Nylon
  • Materials that cannot be flame treated
  • Untreated material
  • Cut flowers not in water

Product & Storage
  • Product (items for sale) does not need to be fire treated
  • No candles or incense may be lit in the venue at any time
  • Empty boxes must be stored outside the venue and not in your booth
  • All product storage must be within your booth footprint – if you are in a booth along the wall, the space between the wall and your booth is a fire lane and must be kept clear

Indoor Tenting
The state of California requires that all tents have a "Registered Flame Retardant" tag sewn (see below) into the fabric or that equivalent manufacturer documentation be provided. Please reach out to your tent’s manufacturer if this tag is damaged or lost.

If your tent has treated fabric, the name and registration number of the approved applicator and approved chemical used, and the date of treatment.

If your tent has registered fabric, the trade name and registration number of the approved fabric, and the date of production.

A tent’s maximum size is 10’x10’.

All tents must have a fire extinguisher (2 A 10 BC) and smoke detector inside. These items will be the responsibility of the Booth Vendor.

All indoor tents should be approved by West Coast Craft prior to the show. Email SFvendors@westcoastcraft.com for approval.

Indoor Cooking
Sterno, hot boxes and electric hotplates are allowed, but all cooking and heat source arrangements must be pre-approved. All heating/cooking equipment should be approved by West Coast Craft prior to the show and included in Food Permit paperwork. Email SFvendors@westcoastcraft.com for more details

Proper inspected and tagged fire extinguishers (2 A 10 BC) must be provided by the food vendor.

Outdoor Cooking
Propane tanks and charcoal grills may be allowed outside the buildings with permission and approval of West Coast Craft prior to the show. Email SFvendors@westcoastcraft.com for more details.

Example of the Seal of the State of California Fire Marshal