PARTNER InformatioN

WCC San Francisco
September 18 & 19, 2021

Festival Pavilion at Fort Mason Center

Thank you for partnering with West Coast Craft! WCC would not be possible without your support. We are fortunate to be a part of this amazing creative community, and we’re excited to partner with you.

Please start your West Coast Craft planning by checking out the information on this page.


August 2, 2021
Rental store opens
Access to the rental store to reserve tables, chairs, etc.  opens. If you have rental needs that are not listed in the rental store, please email to see what else is available.


Password: september

August 23, 2021
Rental store closes
All rentals are due. No changes to any rental orders can be made after this date.

August 24, 2021

Food Permit applications are due  
Any partner planning to serve or sample food must complete and submit their Food Permit Forms by this date to

Please note that you will be serving on Federal land and there may be more guidelines than the city of San Francisco require.


August 27, 2021

Partner Activation Form due

We ask that you complete THIS FORM to submit       important information including the following: mailing address, show-weekend contacts, parking passes needed, hashtags, promo codes, or any other content that should be included in social posts.

August 27, 2021

Liquor liability insurance due

Partners serving alcohol must provide a Certificate of Insurance with at least $2 million aggregate and $2 million per occurrence and $1 million in liquor liability with the following listed as Additionally Insured:

Fort Mason Center, FMC Pier 2 Sublessor, LLC, FMC Pier 2 Lessor, LP, the United States, Department of Interior, National Park Service, and its officers, officials, employees, attorneys, contractors and agents, and First Republic Bank.

Please email to Nick at

Partners serving alcohol must additionally secure a server’s permit. There's a $9 online course that meets the server's permit requirement here.

August 13, 2021
Layout is published
Final layout, booth assignments and load-in time assignments will be emailed to all partners.

September 17, 2021

Load-in & Setup
Partners set up booths in Festival Pavilion at Fort Mason Center.

You may set up your booth until 11pm.

See Load-in & Load-out section below for details.

Saturday & Sunday
September 18 & 19, 2021
Show days
WCC is open to the public from 10am–6pm. Partners are asked to be show ready by 9:30am and may arrive as early as 7am.

September 19, 2021

Partners pack up and depart West Coast Craft.

See Load-in & Load-out section below for details.

Here you'll find graphics, logos, and other images to help you promote the upcoming show!


SF Summer ‘21 Facebook event page coming soon!

WCC gifs are available to use in Instagram Stories! Tap the sticker button and search “wcc” or “west coast craft”.

Partner ABCs

Booth Space

All indoor booth “walls” are made up of pipe and black fabric drape.

See the diagram above for dimensional specifics for 6’x10’ and 10’x10’ sized indoor booths.
Booths on the end of each row are considered “corner” booths and have two open sides. Mid-aisle booths will have one open side, also shown above.

Shared 6’x10’ booths will have two vendors in a 6’x10’ sized booth.
Shared 10’x10’ booths will have two vendors in a 10’x10’ sized booth.

Though side walls between booths are only 3’ high, vendors may extend displays above this height. Any displays, walls, or other types of partitions that overlook a neighboring booth must be aesthetically pleasing and if necessary, finished from the backside in a neutral color, without logos or branding. Displays determined by WCC to not meet these standards will be removed.

Your booth has an exposed concrete floor.

Each booth will be numbered for wayfinding ease for guests visiting West Coast Craft. No tables, chairs, or electricity come standard with your booth. The rental store will be open from August 2–6 at the WCC Rental Store.

Booth spaces may not be shared or subleased unless previously arranged with and approved by West Coast Craft.

Please note and adhere to your booth’s footprint and plan your displays accordingly. Violators will be forced to comply to satisfy Fort Mason Center’s Fire Marshal.

Check out some past participants’ Booth Setups.

  • All fire retardancy certifications (see fire regulations section below)
  • Displays, pedestals
  • Tables, linens
  • Fire Extinguisher
  • Extra Masks
  • Gloves
  • Hand sanitizer
  • Disinfectant wipes
  • Small garbage receptacle
  • Wire, string, zip ties, monofilament, tapes, & tacks
  • Basic toolkit: hammer, pliers, screwdrivers, utility knife
  • Carpet, rugs or floor coverings
  • Hand cart or dolly
  • Shims for leveling displays or shelves
  • Cleaners & rags
  • CA Seller’s Permit
  • Broom & dustpan
  • Cash box & sales receipt book
  • Price tags/stickers/labels, “sold” labels
  • Office supplies kit: pens, scissors, scotch tape, pad of paper
  • Payment reader
  • Tablet, phone, external battery source, & all charger cords
  • Basic self-care kit: painkillers, tissues, bandages
  • Water & snacks

Your booth space must be “broom ready” upon your departure from the venue at the end of the show. West Coast Craft does not have dumpster access. Plan on taking everything you came with. West Coast Craft expects vendors to dispose of all trash in proper bins during the event. 

All cooking and food serving (including food sampling and hot coffee serving) must be arranged with and approved by West Coast Craft prior to 5:00PM on August 13, 2021. All outdoor generators must be approved by West Coast Craft.

Please leave the venue and all rentals as they have been found. If damage is incurred to rentals and/or the venue, the cost of the repair or replacement will be forwarded to the vendor responsible.

Displays & Product
Partners may display their product in any way within their booth space, provided:
  • they do not damage the pipe & drape booth “walls.” No objects or displays may be hung from the pipe. Light fabrics and papers may be used on the draped material. It must be spring clamped or hung with S-hooks to the top pipe or pinned to the fabric (provided there is NO tug on the material). The diameter of the pipe is 1-5/8”. No adhesives may be used on the pipe or the drape.
  • displays are not deemed offensive by West Coast Craft.
  • they do not extend outside of their designated booth footprint. Please plan your displays according to the booth space you paid for.
  • displays adhere to the Fort Mason Center Fire Regulations, outlined below.
    • Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email to discuss further.

West Coast Craft may require the removal or adjustment of displays/decoration at WCC discretion.

Distributing Promotional Materials
You may network and advertise yourself as much as you want within your booth space, but you may not roam the event handing out promotional materials of any kind.

Electricity is not available to purchase. If your product or display requires electricity, please contact

Fire Policies
Please view the Fort Mason Center Fire Regulations section below for a full list of policies.

Violators will be required to comply to satisfy Fort Mason Center’s Fire Marshall. Compliance may involve display removal if displays are not treated properly and treatment certifications cannot be produced upon inquiry.

Hours of Operation
West Coast Craft:
10:00a — 6:00p, Saturday & Sunday

You may arrive anytime between 7:00am and 9:30am on show days, but you must arrive at your assigned time on the Load-in day. Plan to be show ready at 9:30am.

Your booth must be open for business during all show hours. You are not permitted to leave or pack up your booth prior to the show closing.

You will receive a code granting wifi access for one device. Please use this code for running point of sale only. Codes will be sent out via email prior to West Coast Craft and wifi will be active on show days.

Load-in & Load-out
Please review the Load-in & Load-out Instructions below for details.

Food and Health Permits  —  Anyone selling food must have a health permit from the National Park Service. West Coast Craft needs all partners selling foods to fill out permit applications. West Coast Craft needs all forms by 5:00PM on May 8, 2020 in order to submit for approval in time for the event.

CA Seller’s Permit — If you are a business functioning in California, you should already have a Seller’s Permit. Please bring this documentation to West Coast Craft. You may be fined at the show if you do not have this permit should West Coast Craft have a surprise inspection from the state.
  • If you are a business outside of California, you must register your business to apply for a Seller’s Permit. The permit is free, but is California’s way of collecting its sales taxes. Learn more about the permit here.
  • You are responsible for collecting your own taxes.
  • When registering please list West Coast Craft as the entity holding the event. The address is 3108 24th Street, San Francisco, CA 94110.

All alcohol partners need to have handwashing stations and wear gloves (no latex gloves are allowed)

All alcohol vendors must have a designated person in charge for the duration of the event and that person needs to be a Certified Food Manager (and carry the card/certificate to prove it) Alcohol vendors still do not need to fill out the food paperwork, but they will be inspected at the show to ensure compliance. These rules apply to all beverage vendors (except people handing out unopened bottled/canned beverages)

Partners, booth vendors, and attendees are prohibited from bringing pets into the venue. Service animals are welcome. 

If you have paid for rentals (such as tables, garment racks or chairs) through our rental store, your rentals will be available to you when you arrive to set-up on Friday, September 17, 2021. 

6’ and 8’ foot tables are available to rent. White folding chairs, garment racks, and varying levels of electricity access are also available for rental. 

No tables, chairs, or electricity come standard with your booth.

Rentals Available (Dimensions):
  • 6’ Banquet Table (72”L x 30”W x 30”H)
  • 8’ Banquet Table (96”L x 30”W x 30”H)
  • Garment Racks (64"L x 24"W x 70"H)
  • White Folding Chair (17.5”L x 19.25”W x 31.5”H)

All rentals made through West Coast Craft are final sales.

The venue is patrolled by security nightly, and general overall security will be provided for the duration of the event.

Each partner must make their own arrangements for the safety of their goods, materials, equipment, and displays at all times (e.g. taking merchandise or other valuable items home each night).

West Coast Craft, Fort Mason Center, and the security service will not be responsible for the loss or damage of property.

Neither West Coast Craft nor Fort Mason Center are able to receive parcels. Many out-of-town partners have their shipments held at UPS or Fedex locations to pick up when they arrive in-town. There are also San Francisco available services such as Doorman that could work for you.

Tents and Roofed Structures
Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email to discuss further.

West Coast Craft SF is held in the Festival Pavilion at Fort Mason Center, 2 Marina Blvd, San Francisco, CA.

This is an indoor venue and the event will take place rain or shine. Please plan accordingly.

Fire Regulations

PLEASE NOTE: All West Coast Craft vendors are expected to comply with the following rules. Please bring all certifications and proofs of treatment to WCC. Thank you for helping us keep West Coast Craft safe for all our vendors and visitors!

Booth construction material and furnishing regulations

All booth walls and/or displays shall be either:
  • Made from non-combustible materials
  • Treated and maintained in a flame retardant condition by an approved flame retardant solution process as stated below
  • Meet the flame and smoke density ratings*

*Combustible materials having a flame spread rating of less than 225 and a smoke density rating of less than 450, as determined by ASTME 84 (Tunnel Test), and certified as such, comply with the NFPA codes listed below.
Please Reference NFPA 701 and 101-10.3.1, 10.3.5, and 12.7.5 (all) for more information.

Acceptable materials for booth walls, displays and furnishings (must meet regulations as stated above)*
  • Treated wood
  • Treated drapes, fabric, hangings, curtains, and props
  • Treated poster paper and banners
  • Treated dried flowers
  • Cut flowers in water, in small quantities
  • Potted plants in soil, in small quantities
  • All other decorative materials, including plastics
  • Foam core board (PVC) shall be a certified flame resistant type. No exceptions

Unacceptable booth materials for booth walls and/or displays
  • Cardboard
  • Plywood under ¼” thickness
  • Oil paper
  • Tarpaper
  • Nylon
  • Materials that cannot be flame treated
  • Untreated material
  • Cut flowers not in water

Product & Storage
  • Product (items for sale) does not need to be fire treated
  • No candles or incense may be lit in the venue at any time
  • Empty boxes must be stored outside the venue and not in your booth
  • All product storage must be within your booth footprint – if you are in a booth along the wall, the space between the wall and your booth is a fire lane and must be kept clear

Indoor Tenting
The state of California requires that all tents have a "Registered Flame Retardant" tag sewn (see below) into the fabric or that equivalent manufacturer documentation be provided. Please reach out to your tent’s manufacturer if this tag is damaged or lost.

If your tent has treated fabric, the name and registration number of the approved applicator and approved chemical used, and the date of treatment.

If your tent has registered fabric, the trade name and registration number of the approved fabric, and the date of production.

A tent’s maximum size is 10’x10’.

All tents must have a fire extinguisher (2 A 10 BC) and smoke detector inside. These items will be the responsibility of the Booth Vendor.

All indoor tents should be approved by West Coast Craft prior to the show. Email for approval.

Indoor Cooking
Sterno, hot boxes and electric hotplates are allowed, but all cooking and heat source arrangements must be pre-approved. All heating/cooking equipment should be approved by West Coast Craft prior to the show and included in Food Permit paperwork. Email for more details

Proper inspected and tagged fire extinguishers (2 A 10 BC) must be provided by the food vendor.

Outdoor Cooking
Propane tanks and charcoal grills may be allowed outside the buildings with permission and approval of West Coast Craft prior to the show. Email for more details.

Example of the Seal of the State of California Fire Marshal