Vendor ABCs

Booth Space
  • Booths on the end of each row are considered “corner” booths and have two open sides. Mid-aisle booths will have one open side.
  • Shared booths will have two vendors in one 8’x8’ sized booth.
  • Though side walls between booths are only 3’ high, vendors may extend displays above this height.
  • Each booth will have a sign with your company name, hung from the top of your back wall. No tables, chairs or electricity come standard with your booth, and are not available to rent. Each booth will have access to an outlet located in a private common area behind the marketplace to charge devices.
  • You will have access to a shipping container to store your backstock. The shipping container is 8’x20’ (8.5’ high) and each vendor will receive (2) 17-gal bins.
  • Booth spaces may not be shared or subleased, unless previously arranged and approved with/by West Coast Craft. 
  • Please note and adhere to your booth’s footprint and plan your displays accordingly.

Violators will be forced to comply to satisfy the Golden Gate Park Fire Marshal.

  • All fire retardancy certifications
  • Displays, pedestals
  • Tables, linens
  • Fire Extinguisher
  • Wire, string, zip ties, monofilament, tapes, & tacks
  • Basic toolkit: hammer, pliers, screwdrivers, utility knife
  • Carpet, rugs, or floor coverings, & carpet tape
  • Shims for leveling displays or shelves
  • Cleaners & rags
  • CA Seller’s Permit
  • Broom & dustpan
  • Cash box & sales receipt book
  • Price tags/stickers/labels, “sold” labels
  • Office supplies kit: pens, scissors, scotch tape, pad of paper
  • Payment reader
  • Tablet, phone, external battery source, & all charger cords
  • Basic self-care kit: painkillers, tissues, bandages
  • Water & snacks

Your booth space needs to be “broom ready” upon your departure from the venue at the end of the show. Plan on taking everything you came with. West Coast Craft expects vendors to dispose of all trash in their proper bins during and after the event.

Please leave the venue and all rentals as they have been found. If damage is incurred to rentals and/or the venue, the cost of the repair or replacement will be forwarded to the vendor responsible.

Displays & Product
With the exception of vendors joining the WCC x OL Marketplace as retailers, vendors may only sell items with their own business name. No Outside Lands branded items are permitted to be sold in the Marketplace. West Coast Craft is a curated show and may require the removal of any goods under a name other than that of the booth vendor.

Vendors may display their product in any way within their booth space, provided:

    • Vendors do not damage the pipe & drape booth “walls.” No objects or displays may be hung from the pipe. Light fabrics and papers may be used on the draped material. It must be spring clamped or hung with S-hooks to the top pipe or pinned to the fabric (provided there is NO tug on the material). The diameter of the pipe is 1-5/8”. No adhesives may be used on the pipe or the drape.
    • Vendor’s displays are not deemed offensive by West Coast Craft.
    • Vendors do not extend outside of their designated booth footprint. Please plan your displays according to the booth space you paid for.
    • Vendor’s displays adhere to the Golden Gate Park/Outside Lands Fire Regulations, which can be viewed here.
    • Vendor’s displays adhere to the Outside Lands bag policy, which can be viewed here.

West Coast Craft may require the removal or adjustment of vendor’s displays/decoration at West Coast Craft’s discretion.

Distributing Promotional Materials
You may network and advertise yourself as much as you want within your booth space, but you may not roam the event handing out promotional materials of any kind.

Expectations for Working Staff
As you give the vouchers to your staff, please pass on the following information regarding expectations of working staff at the festival:

  1. Working staff and vendor wristbands allow access to the site before the festival opens each day. During this time there may be sound checks happening at the stages, as well as other set up operations. Unless it is related to your booth operation, vendor staff should not be wandering around the site. This is particularly important for the sound checks — people are not permitted to approach the stage. Likewise, you may not set blankets out in front of the stages.
  2. Since this a licensed event, you are not permitted to bring outside alcohol on site. You may not bring outside alcoholic beverages to drink in your booth. 

Fire Policies
Please view the Fire Regulations for a full list of policies.

Violators will be required to comply to satisfy Golden Gate Park/Outside Land’s Fire Marshal. Compliance may involve display removal if displays are not treated properly and treatment certifications cannot be produced upon inquiry.

Hours of Operation
West Coast Craft x Outside Lands Marketplace:
11:00a — 10:00p, Friday & Saturday
11:00a — 9:40p, Sunday

You may arrive anytime between 7:00am and 10:00am on show days, but you must arrive at your assigned time on the load in day. Plan to be show ready at 10:00am.

Your booth must be open for business during all show hours. You are not permitted to leave or pack up your booth prior to the show closing.

There will be free access to Wifi for Marketplace vendors. It must be limited to POS usage to ensure vendors can easily ring up sales.

Outside Lands is locked every night and patrolled by security, however, neither West Coast Craft nor Outside Lands is responsible for the safety of your property from theft, damage by fire, accident or any other cause whatsoever.

Theft can happen, and you can be prepared by taking the following steps:

    • Having someone with you in your booth to be a second pair of eyes, cover bathroom breaks, etc.
    • Merchandising your booth in a way that ensures the safety and visibility of your product
    • Never leaving your booth unattended

Load In, Load Out and Show Schedule
  • Enter the Park at Lincoln Way & La Playa Street (called MLK once you enter the park) and follow MLK Jr. about ½ mile, following signs for Concert Deliveries
  • As you approach the intersection of Chain of Lakes, look for parking staff in orange vests who will direct you to the first staging area.  Once you are cleared by them you may proceed to the next checkpoint
  • Once cleared, continue down MLK. After you pass the intersection of Chain of Lakes Drive, merge left onto Middle Drive West (again, following Concert Delivery signs). At this point, you will be met by a Vendor Coordinator and be escorted into your booth space.  This process can take some time so please be prepared for some waiting– we thank you for your patience
  • DO NOT proceed onto the grounds without an escort 
  • DO NOT drive on the grass at any time unless specifically instructed to do so by a vendor coordinator. 
  • Vehicles remaining on the festival grounds (with advance permission) must be parked in position by 6 p.m. on Thursday

  • Wed 8/7: 9am — 5pm  REQUIRED ARRIVAL AND SET-UP. Arrive no later than 4.30pm; all vehicles removed by 6pm
  • Thu 8/8:  9am — 5pm REQUIRED ARRIVAL AND SET-UP. Arrive no later than 4.30pm; all vehicles removed by 6pm
  • Fri  8/9: 10am — 10pm required to be open. Restocking must happen between 8 — 9am
  • Sat 8/10: 10am — 10pm required to be open. Restocking must happen between 8 — 9am
  • Sun 8/11: 10am — 9:40pm required to be open. Restocking must happen between 8 — 9am, Load-out: 10pm — 2am.
  • Mon 8/12:  9am — 2pm load-out. All vehicles must removed from the site no later than 2pm

  • There is EXTREMELY limited parking in and around the park. Enter Golden Gate Park at Fulton/47th Ave or Lincoln Way/La Playa Street. Park along MLK according to the key in the map here. Make sure your company name and cell number are clearly displayed on the dashboard at all times. You may take the staff shuttle.

    Please allow enough time each morning to park (or re-park if you are unloading merchandise to your booth) your vehicle and make your way back to the field.


Starting Tuesday August 6, all vendor staff are required to claim their wristband in person at the Bill Graham Civic Auditorium Hall. Wristbands will be held under each individual’s name, so no other confirmation number or scan code is necessary. Only the individual whose name is attached to the credential may claim their wristband and they are non-transferable once issued.

Be sure to bring your photo ID or passport.

2019 Credentials Check-In Hours 

Bill Graham Civic Auditorium - 99 Grove St. at Polk St. San Francisco, CA  94102.

  • Tuesday, August 6: 10am - 6pm
  • Wednesday August 7: 10am -10pm
  • Thursday August 8: 10am - 10pm
  • Friday August 9: 8am - 7pm
  • Saturday August 10: 8am - 7pm
  • Sunday August 11: 10am - 3pm

The Bill Graham Civic Auditorium is located next to Civic Center Plaza, near BART, MUNI, and Caltrain stops. Please enter the building on Grove Street at the corner of Grove and Polk St.

We suggest taking public transportation. If you do drive, parking is available for a fee in the Civic Center Parking Garage (355 McAllister St, San Francisco, CA 94102) adjacent to the The Bill Graham Civic Auditorium. The entrance to the parking lot is off McAllister Street between Polk Street and Larkin Street.

We strongly encourage ALL STAFF to pick-up their wristbands before the start of the festival to avoid on-site delays.

There is NO special line at the festival box office for West Coast Craft staff (vendors) so please plan accordingly by instructing your staff to pick up credentials at Bill Graham Civic Auditorium in advance of their scheduled shifts.


Payment for your booth fee is due by July 15, 2019. If you do not pay for your booth by that date, your booth may be given to someone else. Please make checks out to OSL GUIDE, LLC and include “WCC” in the memo. Checks should be mailed to:

ATTN: Ted Manyon
1815 4th street, suite C
Berkeley, CA 94710

If you prefer to pay by credit card, please email

  • CA Seller’s Permit — If you are a business functioning in California, you should already have a Seller’s Permit. Please bring this documentation to the WCC x OL Marketplace. You may be fined at the show if you do not have this permit should there be a surprise inspection from the state.
    • If you are a business outside of California, you must register your business to apply for a Seller’s Permit. The permit is free, but is California’s way of collecting its sales taxes. Learn more about the permit here.
    • You are responsible for collecting your own taxes.
    • When registering please list West Coast Craft as the entity holding the event. The address is 3108 24th Street, San Francisco, CA 94110.

Vendors are prohibited from bringing pets unless they are service animals.

Pre-show on Friday, Saturday, Sunday


There will be Vendor Coordinator at each checkpoint to help facilitate early entries.  Be sure your vehicle has the appropriate stickered re-stocking pass.

  • Vehicles may enter at Lincoln Way & 41st Ave, and turn right on MLK Jr. Drive.
  • Merge left onto Middle Drive West (following Concert Delivery signs) where you will be met by a Vendor Coordinator
  • After being cleared to proceed to your booth, DO NOT DRIVE ON GRASS AT ANY TIME – quickly unload and re-park your vehicle off the grounds or in vendor parking so that you do not block access for others.
  • Delivery and restocking vehicles must be removed from the grounds (either parked in vendor parking or off grounds) by 9:00 am.

Neither West Coast Craft nor Golden Gate Park/Outside Lands are able to receive parcels. Many out-of-town vendors have their shipments held at UPS or Fedex locations to pick up when they arrive in town. There are also San Francisco available services such as Doorman that could work for you.

Staff Entrances — By Foot
Be sure that your staff will arrive well in advance for their shifts since entering the park on event days can take some time. Please note, all staff entering through the pedestrian entrance will be subject to a bag / box / package search and tagging. Please allow enough time to get to the park and go through the search before your shift starts.

The entrances to the venue are located at the intersection of 30th Ave. and JFK, or on the other side of the venue at Middle Drive West. At each venue pedestrian entrance there should be one lane that is a staff/vendor entrance and your staff may enter through this gate with their wristbands. If you bring a bag in with you by vehicle during the load-in it should either stay behind your booth or, if you need to carry it into the site with you, at some point you should go to one of the staff gates to get it tagged.