Vendor InformatioN

WCC San Francisco
November 20 & 21, 2021

Festival Pavilion at Fort Mason Center


October 11, 2021
Sign up for load-in opens
Load-in will be from 1:00PM to 8:00PM on Friday, November 19.

If you wish to unload your vehicle immediately outside of the venue entrance you may sign up for a load-in time using the form link below.


We strongly encourage you to load-in from the parking lot as there are limited slots available for load-in times.

Booth vendors who do not sign up for a load-in time can park in the parking lot, and may arrive at any time after 1pm.

If you have been added to the roster after load-in sign ups closed, please email us at

October 11, 2021
Rental store opens
Access to the rental store to reserve tables, chairs, and garment racks opens.


October 15, 2021
Sign up for load-in closes
Booth vendors who do not sign up for a load-in time must load-in from the parking lot and may do so at any time during load-in hours.

October 15, 2021
Rental store closes
All rentals are due. No changes to any rental orders can be made after this date.

October 15, 2021
Food Permit applications are due
Any booth vendor planning to serve or sample food must complete and submit their Food Permit Forms by this date to

Please note that you will be serving on Federal land and there may be more guidelines than required by the city of San Francisco.


October 15, 2021

 CA Seller’s Permits are due

WCC is rerquired by the State of California to keep your seller’s permit number on file. Please go here to enter your seller’s permit number.

October 15, 2021
Layout is published
Booth vendor layout, booth assignments, and load-in time assignments will be emailed to all booth vendors.

November 5, 2021

Per city mandate, proof of full* vaccination against COVID-19 is due**
Please email either a photo of your vaccination card or a screenshot of your digital vaccine record to If you are in California, you can retrieve your digital record here

*In order to be fully vaccinated, you will need to receive your final dose of the COVID-19 vaccine at least 14 days prior to attending WCC.

**The city mandate recognizes exemptions for medical and religious reasons.

To be eligible for a medical reason exemption, you must:
1) provide a written statement signed by a physician, nurse practitioner, or other licensed medical professional practicing under the license of a physician stating that you qualify for the exemption (the statement should not describe the underlying medical condition), and
2) provide a negative Covid test taken within three days of the event.

To be eligible for religious reasons exemption, you must:
1) provide a negative Covid test taken within three days of the event.

November 19, 2021
Load-in & Setup
Booth vendors set up booths in Festival Pavilion at Fort Mason Center.

Set up must be completed by 11pm.

See Load-in & Load-out section below for details.

Saturday & Sunday
November 20 & 21, 2021

Show days
WCC is open to the public from 10am–6pm. Booth vendors are asked to be show ready by 9:30am and may arrive as early as 7am.

November 21, 2021

Booth vendors pack up and depart West Coast Craft.

See Load-in & Load-out section below for details.

Here you'll find graphics, logos, and other images to help you promote the upcoming show.


SF Winter ‘21 Facebook event page coming soon!

WCC gifs are available to use in Instagram Stories! Tap the sticker button and search “WCC” or “West Coast Craft”.

Vendor ABCs

Best Booth Contest
Each vendor will get the opportunity to vote for their favorite booth at the show. The Best Booth Contest winner will be awarded a free booth at the next WCC San Francisco show! The booth size awarded will be equivalent to the winning booth size. The winning booth is non-transferable and not exchangeable for cash. 

Voting details coming soon.

Booth Cancellation
WCC reserves the right to cancel the event due to unforeseen circumstances, acts of a third party, or other circumstances which may compromise the safety of staff, vendors, and attendees (e.g., COVID-19 or poor air quality).

  • Should WCC cancel the event:
    • WCC will work closely with the venue to secure a new date for the event.
    • All participating vendors will be moved to the new date and roster, and those that are unable to participate in the new date will be issued a credit to be used at a future WCC event. 

  • Should a vendor withdraw their participation:
    • Vendors may withdraw their acceptance up to 30 days before the first day of the event weekend for a full refund (minus the $25 application fee) or return of credit to their balance. 
    • Vendors that have had their participation transferred from a cancelled 2020 event may only receive a credit if they withdraw their acceptence up to 30 days before the first day of the event weekend. No refunds will be issued. 
    • If a vendor withdraws their acceptance within 30 days of the first day of the event weekend, no refunds will be given and no credit will be issued.
    • Any space not claimed, occupied, or otherwise arranged with and approved by WCC in writing by 6:00pm Friday, November 19, 2021, may be reassigned without further notice and without refund.

Booth Space

All indoor booth “walls” are made up of pipe and black fabric drape.

See the diagram above for dimensional specifics for 6’x10’ and 10’x10’ sized indoor booths. Booths on the end of each row are considered “corner” booths and have two open sides. Mid-aisle booths will have one open side, also shown above.

Shared 6’x10’ booths will have two vendors in a 6’x10’ sized booth.
Shared 10’x10’ booths will have two vendors in a 10’x10’ sized booth.

Though side walls between booths are only 3’ high, vendors may extend displays above this height. Any displays, walls, or other types of partitions that overlook a neighboring booth must be aesthetically pleasing and if necessary, finished from the backside in a neutral color, without logos or branding. Displays determined by WCC to not meet these standards will be removed.

Your booth has a concrete floor.

Each booth will be numbered for wayfinding ease for guests visiting West Coast Craft. No tables, chairs, or electricity come standard with your booth. The rental store will be open from October 11–15 at the WCC Rental Store.

Booth spaces may not be shared or subleased unless previously arranged with and approved by West Coast Craft.

Please note and adhere to your booth’s footprint and plan your displays accordingly. Violators will be forced to comply to satisfy Fort Mason Center’s Fire Marshal.

Check out some past participants’ Booth Setups.

  • All fire retardancy certifications (see fire regulations section below)
  • Displays, pedestals
  • Tables, linens
  • Fire Extinguisher
  • Extra Masks
  • Gloves
  • Hand sanitizer
  • Disinfectant wipes
  • Small garbage receptacle
  • Wire, string, zip ties, monofilament, tapes, & tacks
  • Basic toolkit: hammer, pliers, screwdrivers, utility knife
  • Carpet, rugs or floor coverings
  • Hand cart or dolly
  • Shims for leveling displays or shelves
  • Cleaners & rags
  • CA Seller’s Permit
  • Broom & dustpan
  • Cash box & sales receipt book
  • Price tags/stickers/labels, “sold” labels
  • Office supplies kit: pens, scissors, scotch tape, pad of paper
  • Payment reader
  • Tablet, phone, external battery source, & all charger cords
  • Basic self-care kit: painkillers, tissues, bandages
  • Water & snacks

Your booth space must be “broom ready” upon your departure from the venue at the end of the show. West Coast Craft does not have dumpster access. Plan on taking everything you came with home with you. West Coast Craft expects vendors to dispose of all trash in proper bins during the event. Vendors will be charged $250 for any trash or debris left behind.

All cooking and food serving (including food sampling and hot coffee serving) must be arranged with and approved by West Coast Craft prior to 5:00PM on October 15, 2021. All outdoor generators must be approved by West Coast Craft

Covid-19 Protocols
Please scroll down to read our full COVID-19 Safety Guidelines.

Please leave the venue and all rentals as they have been found. If damage is incurred to rentals and/or the venue, the cost of the repair or replacement will be forwarded to the vendor responsible.

Displays & Product
With the exception of vendors that applied to West Coast Craft as retailers, vendors may only sell items with their own business name. WCC is a curated show and may require the removal of any goods under a name other than that of the booth vendor.

Vendors may display their product in any way within their booth space, provided:
  • Vendors do not damage the pipe & drape booth “walls.” No objects or displays may be hung from the pipe. Light fabrics and papers may be used on the draped material. It must be spring clamped or hung with S-hooks to the top pipe or pinned to the fabric (provided there is NO tug on the material). The diameter of the pipe is 1-5/8”. No adhesives may be used on the pipe or the drape.
  • Vendor’s displays are not deemed offensive by West Coast Craft.
  • Vendors do not extend outside of their designated booth footprint. Please plan your displays according to the booth space you paid for.
  • Vendor’s displays adhere to the Fort Mason Center Fire Regulations, outlined below.
    • Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email if you would like to bring a tent or roofed structure.

West Coast Craft may require the removal or adjustment of vendor’s displays/decoration at WCC discretion.

Distributing Promotional Materials
You may network and advertise yourself as much as you want within your booth space, but you may not roam the event handing out promotional materials of any kind.

Electricity is not available to purchase. If your product or display requires electricity, please contact before booth assignments are announced.

Fire Policies
Please view the Fort Mason Center Fire Regulations section below for a full list of policies.

Violators will be required to comply to satisfy Fort Mason Center’s Fire Marshall. Compliance may involve display removal if displays are not treated properly and treatment certifications cannot be produced upon inquiry.

Hours of Operation
West Coast Craft:
10:00a — 6:00p, Saturday & Sunday

You may arrive anytime between 7:00 am and 9:30 am on show days. Plan to be show ready at 9:30am.

Your booth must be open for business during all show hours. You are not permitted to leave or pack up your booth prior to the show closing.

All vendors will receive a code granting wifi access for one device. Please use this code for running point of sale only. Codes will be sent out via email prior to West Coast Craft and wifi will be active on show days.

Load-in & Load-out
Please review the Load-in & Load-out instructions below for details.

Fort Mason Center has affordable on-site parking. This lot is open for vendor use, but please consider other means of accessing West Coast Craft on show days as we would like to provide as much parking to our attendees as possible.

There is also ample parking very near Fort Mason Center along the Marina Green. Consider booking a hotel within walking distance, biking, taking public transportation, using Lyft or Uber, or carpooling.

Food and Health Permits  —  Anyone selling food must have a health permit from the National Park Service. West Coast Craft needs all vendors selling foods to fill out permit applications. West Coast Craft needs all forms by 5:00PM on October 15, 2021 in order to submit for approval in time for the event.

CA Seller’s Permit — If you are a business functioning in California, you should already have a Seller’s Permit. Please bring this documentation to West Coast Craft. You may be fined at the show if you do not have this permit should West Coast Craft have a surprise inspection from the state.
  • If you are a business outside of California, you must register your business to apply for a Seller’s Permit. The permit is free, but is California’s way of collecting its sales taxes. Learn more about the permit here.
  • WCC is rerquired by the State of California to keep your seller’s permit number on file. Please go here to enter your seller’s permit number.
  • You are responsible for collecting your own taxes.
  • When registering please list West Coast Craft as the entity holding the event. The address is 4014 24th Street #352, San Francisco, CA 94114, and the phone number is (415) 602-4708.

Booth vendors and attendees are prohibited from bringing pets into the venue. Service animals are welcome. 

If you have paid for rentals (such as tables, garment racks, or chairs) through our rental store, your rentals will be available to you when you arrive to set-up on Friday, November 19, 2021. The WCC Rental Store will open on Friday, October 11.

No tables, chairs, or electricity come standard with your booth.

Rentals Available (Dimensions):
  • 6’ Banquet Table (72”L x 30”W x 30”H), $28/ea
  • 8’ Banquet Table (96”L x 30”W x 30”H), $28/ea
  • Garment Racks (64"L x 24"W x 70"H), $45/ea
  • White Folding Chair (17.5”L x 19.25”W x 31.5”H), $5/ea

All rentals made through West Coast Craft are final sales.

The venue is patrolled by security nightly, and general overall security will be provided for the duration of the event.

Each vendor must make their own arrangements for the safety of their goods, materials, equipment, and displays at all times (e.g. taking merchandise or other valuable items home each night).

West Coast Craft, Fort Mason Center, and the security service will not be responsible for the loss or damage of property.

Neither West Coast Craft nor Fort Mason Center are able to receive parcels. Many out-of-town vendors have their shipments held at UPS or Fedex locations to pick up when they arrive in-town. 

Tents and Roofed Structures
Indoor tents and roofed structures must be approved by West Coast Craft prior to the show. Email if you would like to bring a tent or roofed structure.

Terms and Conditions
Our terms and conditions for vendors can be found below. 

West Coast Craft SF is held in the Festival Pavilion at Fort Mason Center, 2 Marina Blvd, San Francisco, CA.

This is an indoor venue and the event will take place rain or shine. Please plan accordingly.

Fire Regulations

PLEASE NOTE: All West Coast Craft vendors are expected to comply with the following rules. Please bring all certifications and proofs of treatment to WCC. Thank you for helping us keep West Coast Craft safe for all our vendors and visitors!

Booth construction material and furnishing regulations

All booth walls and/or displays shall be either:
  • Made from non-combustible materials
  • Treated and maintained in a flame retardant condition by an approved flame retardant solution process as stated below
  • Meet the flame and smoke density ratings*

*Combustible materials having a flame spread rating of less than 225 and a smoke density rating of less than 450, as determined by ASTME 84 (Tunnel Test), and certified as such, comply with the NFPA codes listed below.
Please Reference NFPA 701 and 101-10.3.1, 10.3.5, and 12.7.5 (all) for more information.

Acceptable materials for booth walls, displays, and furnishings (must meet regulations as stated above)*
  • Treated wood
  • Treated drapes, fabric, hangings, curtains, and props
  • Treated poster paper and banners
  • Treated dried flowers
  • Cut flowers in water, in small quantities
  • Potted plants in soil, in small quantities
  • All other decorative materials, including plastics
  • Foam core board (PVC) shall be a certified flame resistant type. No exceptions

Unacceptable booth materials for booth walls and/or displays
  • Cardboard
  • Plywood under ¼” thickness
  • Oil paper
  • Tarpaper
  • Nylon
  • Materials that cannot be flame treated
  • Untreated material
  • Cut flowers not in water

Product & Storage
  • Product (items for sale) does not need to be fire treated
  • No candles or incense may be lit in the venue at any time
  • Empty boxes must be stored outside the venue and not in your booth
  • All product storage must be within your booth footprint – if you are in a booth along the wall, the space between the wall and your booth is a fire lane and must be kept clear

Indoor Tenting
The state of California requires that all tents have a "Registered Flame Retardant" tag sewn (see below) into the fabric or that equivalent manufacturer documentation be provided. Please reach out to your tent’s manufacturer if this tag is damaged or lost.

If your tent has treated fabric, the name and registration number of the approved applicator and approved chemical used, and the date of treatment.

If your tent has registered fabric, the trade name and registration number of the approved fabric, and the date of production.

A tent’s maximum size is 10’x10’.

All tents must have a fire extinguisher (2 A 10 BC) and smoke detector inside. These items will be the responsibility of the Booth Vendor.

All indoor tents should be approved by West Coast Craft prior to the show. Email for approval.

Indoor Cooking
Sterno, hot boxes and electric hotplates are allowed, but all cooking and heat source arrangements must be pre-approved. All heating/cooking equipment should be approved by West Coast Craft prior to the show and included in Food Permit paperwork. Email for more details

Proper inspected and tagged fire extinguishers (2 A 10 BC) must be provided by the food vendor.

Outdoor Cooking
Propane tanks and charcoal grills may be allowed outside the buildings with permission and approval of West Coast Craft prior to the show. Email for more details.

Example of the Seal of the State of California Fire Marshal